SMS Coaching
Privacy Policy

1Introduction

This Privacy Policy describes how Ashford SOHO collects, uses, stores, and protects your personal information in connection with our AI-powered SMS Fitness Coaching Program. We are committed to protecting your privacy and handling your data responsibly.

2Information We Collect

When you enroll in our SMS coaching program, we may collect: your phone number (required to deliver SMS messages), name (to personalize coaching), fitness information (goals, equipment, health limitations), message content (texts exchanged with the coaching program), payment information (processed securely via Stripe), and usage data (how you interact with the service).

3How We Use Your Information

We use collected information to deliver personalized SMS coaching, process subscriptions and payments, send program updates and reminders, respond to support inquiries, comply with legal obligations, and improve our AI coaching technology.

4How We Do NOT Use Your Information

5Third-Party Service Providers

We work with trusted service providers who may access your information only to perform their designated services:

• Twilio — SMS delivery.
• Stripe — payment processing (we do not store full card details).
• Anthropic — AI coaching intelligence; messages may be processed to generate responses.
• Railway — secure cloud hosting.

All providers are contractually obligated to protect your data.

6SMS Data & Phone Number Usage

Your phone number is collected solely for delivering SMS coaching messages you have consented to receive. We retain message logs to maintain coaching continuity. You may request deletion of your message history at any time by contacting us.

7Data Retention

We retain your information for as long as your account is active or as needed to provide services. If you opt out and close your account, we will delete or anonymize your personal data within a reasonable period, except where retention is required by law.

8Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. No method of electronic transmission is 100% secure.

9Your Rights

You may have the right to access your personal information, request correction or deletion, opt out of SMS communications at any time (text STOP), and lodge a complaint with a supervisory authority. To exercise any of these rights, contact ashfordsoho@gmail.com.

10Children's Privacy

Our program is not directed to individuals under 18. We do not knowingly collect personal information from minors. If we become aware of such collection without parental consent, we will delete it promptly.

11Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we do, we will update the effective date above. Continued use of the SMS coaching program after changes are posted constitutes acceptance of the updated policy.

12Contact Us

Ashford SOHO
1863 Rock Glen Dr, Apt 308, Rock Hill, SC
ashfordsoho@gmail.com · www.ashfordsoho.com